The Importants

The much-anticipated first book by photographer Kevin Amato, a leading influencer in fashion today Kevin Amato, a fashion insider whose influence is felt around the world, defines who and what is beautiful and fashionable today. Through his photography - evocative of the work of the generation of photographers before him, including Nan Goldin, Larry Clark, and Ryan McGinley - Amato celebrates the faces of the Bronx, where he discovers the majority of his subjects. He takes their pictures. He casts them in fashion shows and advertising campaigns. He calls them 'The Importants', the young people thriving against all odds and who together exemplify diversity and inclusivity. Amato documents a new world order that is as provocative as it is tender, and as disturbing as it is joyful.

Kevin Amato is a New York-based photographer and casting agent. He began taking photographs in 2003 while at college in New York City. His work for the brand Hood By Air from 2007 to 2014 brought him international attention and acclaim.